Case Study: Sensor Cropping + Lens Choice

When RED announced the Epic-W with Helium sensor this year, I knew I had to make the jump to the DSMC2 line. My reasons for making the switch from Epic Dragon to Epic-W are for another post, but my biggest concern lay with the frame rates and the cropping of the sensor. The Epic-W shoots 8K resolution,…

Project Case Study: Using PreVis for GRAMMYs Reimagined

Project DescriptionI’ve worked with fashion and commercial director Brian Choy quite a bit in 2016, and he brought me onto a shoot with a long time client of his, the GRAMMYs. They’ve been shooting a series called “Reimagined”, where up and coming artists perform covers of chart topping songs. Most of the series has been shot…

Project Case Study: J. Crew – Mimicking daylight

Pre-Vis rendering by Arthur WooThe ProjectI recently worked on a studio shoot for a J. Crew web series called “Style Hacks”. J. Crew had shot the first video in the series and it received great feedback – so they hired the same director/producer to do it again. The team wanted to bring on a professional…

Project Case Study: Hiring a Gimbal Op?

Photo by Maksim Axelrod Again, I am a DPAs I said in a previous post, I am a DP first before anything. I am not a MoVi op – though I know how to setup and operate one. I have many hobbies, most of which happen to be related to filmmaking. I love using and figuring…