Project Case Study: Using PreVis for GRAMMYs Reimagined

Project DescriptionI’ve worked with fashion and commercial director Brian Choy quite a bit in 2016, and he brought me onto a shoot with a long time client of his, the GRAMMYs. They’ve been shooting a series called “Reimagined”, where up and coming artists perform covers of chart topping songs. Most of the series has been shot…

Why and how to shoot 16mm film, part 1

Film vs DigitalIf you’ve been following video production and media over the past couple of years, you may have noticed a big resurgence in using actual film celluloid as a medium to tell stories (commercial, music vids, narrative, etc). I jumped on this trend in early 2017 and it’s been one of the best moves…

Project Case Study: J. Crew – Mimicking daylight

Pre-Vis rendering by Arthur WooThe ProjectI recently worked on a studio shoot for a J. Crew web series called “Style Hacks”. J. Crew had shot the first video in the series and it received great feedback – so they hired the same director/producer to do it again. The team wanted to bring on a professional…

Project Case Study: Hiring a Gimbal Op?

Photo by Maksim Axelrod Again, I am a DPAs I said in a previous post, I am a DP first before anything. I am not a MoVi op – though I know how to setup and operate one. I have many hobbies, most of which happen to be related to filmmaking. I love using and figuring…